Research on E-Sports User Preferences and User Characteristics of Student Groups in Anhui Province
Submitted to Proceedings of the 2nd International Academic Conference on Blockchain, Information Technology and Smart Finance (ICBIS 2023), 2023
E-sports, a blend of intelligence and physical prowess utilizing electronic equipment, has evolved from a casual pastime to a recognized sporting event, shedding its amateur label. Seen as a global ambassador for China’s youth in the modern era, its burgeoning popularity underscores its significance. This study focuses on e-sports participation and consumption among college students in Anhui Province, China. Through a comprehensive analysis of their gaming habits and market dynamics, utilizing the SVM algorithm to gauge emotional trends, it provides valuable insights for enterprises seeking to optimize product portfolios and tap into the college student market in Anhui Province.